Shuffle is the new iOS and Android app from Media Group of America that changes the way news is delivered using patent-pending technology. The most important news stories you care about are sorted algorithmically in an easy-to-use format. Your deck of cards is created using five important relevance attributes: personal interests, what your friends are reading, what’s trending in your location, timely and recent news, and which stories are trending as popular now.
Every action taken on a news card within Shuffle is fed back into “Courier,” which then learns and improves the sorting of relevant information. Swiping left, indicates you are not interested in the article, swiping right means you are interested and adds it to your reading list for later, tapping it loads the article on the publisher’s site right away, and finally sharing an article or following a publisher both are extreme indicators of satisfaction. All of these actions are valued and in real-time change the way Shuffle thinks about the news you are most likely to find interesting.
“The practical use of this data in Shuffle creates a win-win for both publishers and consumers.”